What valuable company is nobody building? The next Bill Gates nie je zriadený operačný systém. Next Larry Page or Sergey Brin nechcete make a search engine. Ak sú copying títo guys, ty nie sú učení sa z nich. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. Táto kniha je o tom, ako sa dostať. "Peter Thiel má budovať viacero breakthrough spoločností, a Zero to One shows how". (Elon Musk, CEO SpaceX a Tesla). "Tieto knihy deliverov kompletne nové a refreshing nápady na to, aby vytvorili value in the world". (Mark Zuckerberg, CEO of Facebook). "When a risk taker writes a book, read it. Na case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic". (Nassim Nicholas Taleb, author of The Black Swan).